Pontas is based in Barcelona since it was founded in 1992. Beside all the international activity, we want to stress the fact that we are in such a great city.
Barcelona is the capital of Catalonia and one of the world’s leading cultural, economic, trade fair and tourist centers in Europe, and its influence in commerce, education, entertainment, media, fashion, science, health care and the arts all contribute to its status as one of the world’s major global cities.
Barcelona is synonymous of innovation and creativity, besides design and art, and above all, is one of the most important cultural capital’s in Europe –as well as being a leading capital of the publishing industry.
April 23rd is a symbolic day for world literature. Since 1995, UNESCO has recognized this date as World Book Day. This is a day of celebration to discover the joy of reading and recognize the valuable contributions authors make toward social and cultural progress. This celebration originated in Catalonia, where it is popular tradition to give a rose and a book on this day, coincides with Sant Jordi’s Day (St. George’s), patron saint of Catalonia and Aragon since 1456, and also of Ethiopia, England, Portugal, Bulgaria and Georgia.
Sant Jordi’s Day is a day for major celebration in Catalan culture. Throughout Catalonia roses and books are exchanged, and books are on the streets in all towns and village, which adds to the tradition of Saint Jordi’s day being a day for lovers.
On this day the Rambla in Barcelona, and all the main streets around the city, become a flowing river of bookstalls and roses. Usually there are book signings by authors, special offers in bookstores and other related events. There are also special events in libraries and concerts in the streets, which adds to the cultural agenda of the city.
April 23rd is a tribute to the book and everyone involved in publishing: authors, publishers, translators, teachers, librarians, and readers in general. At Pontas, we love to celebrate this old tradition with our authors and our colleagues in the publishing industry. Watch the video of Sant Jordi 2015 and the one from 2014: